In 2025, Pakistan’s tea market is led by famous names like Tapal, Lipton, Vital Tea, Brooke Bond Supreme, and several local brands such as Kohinoor, Alpha, and Har Pal Taza, all competing to win the hearts of chai lovers.
Tea Market Snapshot in Pakistan
To understand which tea brands are best, first see how Pakistan’s tea market works in 2025.
- Pakistan imports almost all of its tea leaves; there is very little local tea growing in commercial volume.
- There are two main kinds of tea consumed: leaf tea (a bit more refined, often used in urban areas) and dust tea (strong flavor, cheaper, quick brew, popular in rural or lower income areas).
- A large share of tea is loose-tea or unbranded (khuli patti) especially in small towns, because of cost and habit.
- Among branded tea, a few big names dominate: Tapal, Lipton (Unilever’s brand), Vital Tea, and others. Tapal is currently the market leader.
Top Tea Brands in Pakistan (2025)
Here are the top brands, with what makes them strong, their products, and considerations for each.
| Brand | What Makes It Strong / Popular Products | Things to Know / Weaknesses |
|---|---|---|
| Tapal Tea | Tapal is a Pakistani company, started in 1947. It has many popular blends: Danedar, Family Mixture, Tezdum, Mezban, Chenek, GulBahar. For many people Tapal gives the strong flavour, good colour, and strong “chai feeling” they expect. It leads in the branded tea market in Pakistan. | Because Tapal is so dominant, some blends are more expensive. Also, people in different regions like stronger or lighter tea—Tapal’s strong dust teas might be too much for those who prefer mild leaf teas. |
| Lipton (Unilever) | Lipton is a historic multinational brand. Its tea is generally lighter than some Pakistani dust blends, but many like its consistency, mild taste, green tea options, and wide availability. Lipton Yellow Label, Lipton Green Tea are well known. It meets the needs of people who want milder, smoother tea. | Some consumers say it lacks the strong “karak” flavor of dust or danedar teas. For people used to very strong chai, they may find Lipton too light unless they use more tea or stronger brew. Also, prices can be higher for premium varieties. |
| Vital Tea | This is a local brand (Eastern Foods / others) that serves many consumers especially outside big cities. Vital offers both dust and leaf tea at more affordable prices. It has improved in quality and flavor over years. | As you move to rural or remote markets, supply and freshness vary. Also, some blends may not deliver the same aroma or strength as the top-premium brands. |
| Brooke Bond Supreme | Also under Unilever, Brooke Bond Supreme is known for strong taste and is a heritage brand. It has loyal users. It competes well in “strong tea” sector. | Some users feel colors and flavor vary between batches. Also, premium tea leaf options are fewer. Might be more expensive in certain blends. |
| Other Brands (Kohinoor, Alpha, Har Pal Taza, Islamabad Tea, etc.) | These smaller or more local brands serve specific markets, offer lower price, affordable packages, loose tea preference, and catering to taste preference in smaller towns. Many people prefer them for daily use because they are cheaper and easily available. Daraz Blog and other sources list these names as popular options. | The downside: sometimes packaging quality, freshness, and consistency are not as strong. Loose tea from such brands may have dust, small leaves, or textures that vary more. For herbal, flavored, green variants, options are more limited. |
What Consumers Want in 2025
Tea lovers in Pakistan today generally look for:
- Strong taste or “karak chai” especially among dust or danedar blends. Colour, briskness, richness matter.
- Fair price vs amount of tea and strength. Many prefer “value for money” blends.
- Freshness and packaging: Airtight packs, good quality leaves, less broken leaves/dust where possible.
- Availability everywhere: brand shouldn’t just be in big city supermarkets but in small towns, small shops.
- Varieties: Black tea is dominant, but green tea, flavored teas, herbal teas are gaining popularity. People want options for health or flavor.
Challenges for Tea Brands in 2025
Even top brands face some issues:
- Import costs: Since tea leaves are imported, fluctuation in foreign currency rates, shipping costs, import duties affect prices. This may push tea prices upward.
- Unbranded loose tea keeps a big share because many people prefer to buy based on price and strong flavor, not brand. This makes competition hard for packaged tea.
- Quality variation: Because different batches of imported tea leaves have different quality, some brands may have variation in flavor, aroma between lots.
- Changing tastes: Younger consumers sometimes prefer flavored teas, herbal or green tea, matcha etc.—brands need to adapt.
Which Tea Brand is Best for Different Needs
Depending on what you prefer, here are suggestions:
| If you like… | Best Brand(s) |
|---|---|
| Very strong chai / dust tea (for milk, long boiling) | Tapal (Danedar, Mezban, Tezdum), Brooke Bond Supreme Dust |
| Mild flavor, good for green tea or less strong black tea | Lipton (Green Tea, Yellow Label), some of Vital’s leaf tea |
| Best value under low budget | Vital, smaller local brands like Kohinoor, Alpha, Har Pal Taza |
| Wide availability in small towns or less urban areas | Vital, local brands, Kohinoor, Islamabad Tea |
| New or flavored/herbal tea options | Lipton, Tapal Green Tea lines, smaller herbal tea brands |
Recent Trends & What’s New in 2025
- Tapal has been expanding its green tea and flavored tea lines to match rising health awareness
- Consumers are paying more attention to packaging freshness. Brands that use better sealed / foil-lined packaging often get better feedback.
- Some brands are trying to improve their supply chain so leaves are fresher from source (Kenya mainly) and quality control is better.
- Price sensitivity is high: inflation has increased costs for everything—including tea. So even loyal customers sometimes switch to cheaper or alternate brands.
Price Comparisons & Affordability
- Price ranges for branded teas in Pakistan vary widely depending on type (dust vs leaf), brand, and pack size. For example, brands like Lipton, Tapal, Supreme, Vital etc. have price ranges from Rs. 150 up to Rs. 3,500-4,000 for premium or large packs.
- Unbranded loose tea continues to be much cheaper per kilogram, but requires strong taste and more tea quantity.
Final Thoughts — Which Brand to Choose?
If I were to pick one overall tea brand in Pakistan in 2025, considering taste, quality, value, availability, I would recommend Tapal. It leads in market share, offers many blends, good strength, and balanced flavor.
If you want milder tea or are sensitive to strong chai, Lipton is a good fallback—it has milder leaf teas and flavored/herbal options.
